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# Ethos Integrated Solutions

Customer Experience, consultancy, research and mystery shopping

## Sitemaps

- [XML Sitemap](https://ethosplc.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Header & Footer Elements](https://ethosplc.com/header-elements/)
- [How Mystery Shopping Programs Can Leverage Business](https://ethosplc.com/mystery-shopping-services-can-improve-your-business-in-2021/) - It is important to always deliver the best customer service you can. Discover how mystery shopping services can improve your business.
- [3 Tips For A Remarkable Customer Experience](https://ethosplc.com/4-tips-for-a-remarkable-customer-experience/) - To stay competitive and provide a remarkable customer experience, businesses must be flexible in using the latest tools offered by the technology providers. What Is A Remarkable Customer Experience? In a recent study conducted on consumer behavior (The Crowned Grace International Survey, USA), one of the words used to describe a positive customer experience was surprising. Has
- [3 Tips For A Remarkable Customer Experience](https://ethosplc.com/4-tips-for-a-remarkable-customer-experience/) - To stay competitive and provide a remarkable customer experience, businesses must be flexible in using the latest tools offered by the technology providers. What Is A Remarkable Customer Experience? In a recent study conducted on consumer behavior (The Crowned Grace International Survey, USA), one of the words used to describe a positive customer experience was surprising. Has
- [Mystery Shopping Services Can Improve Your Business in 2021](https://ethosplc.com/retail-jobs-are-still-available/) - It is important to always deliver the best customer service you can to keep your customers coming back again and again. A business that does not have repeat customers will have a hard time surviving the first few years of operation. Your customers should be cherished and given the kind of experience they’ll want to
- [Mystery Shopping Services Can Improve Your Business in 2021](https://ethosplc.com/retail-jobs-are-still-available/) - It is important to always deliver the best customer service you can to keep your customers coming back again and again. A business that does not have repeat customers will have a hard time surviving the first few years of operation. Your customers should be cherished and given the kind of experience they’ll want to
- [How To Improve Your Working From Home?](https://ethosplc.com/how-to-improve-your-working-from-home/) - We are in the middle of a flexible revolution in the workplace. More staff than ever before are working remotely, and it is expected that 30% of the workforce will either be freelancers, outsourced or distant workers who spend much of their time working from home by 2020. While the benefits of working from home
- [How To Improve Your Working From Home?](https://ethosplc.com/how-to-improve-your-working-from-home/) - We are in the middle of a flexible revolution in the workplace. More staff than ever before are working remotely, and it is expected that 30% of the workforce will either be freelancers, outsourced or distant workers who spend much of their time working from home by 2020. While the benefits of working from home
- [How Mystery Shopping can improve staff performance](https://ethosplc.com/how-mystery-shopping-can-improve-staff-performance/) - Improving the quality of customer service is the fastest way to boost customer loyalty. You will see client allegiance, retention when you do that regularly.
- [How To Measure Voice of Employee Happiness](https://ethosplc.com/how-to-measure-voice-of-employee-happiness/) - Without your staff, where would your business be? A committed and motivated worker can be an important contributing factor to the achievement of a company, both the greatest cost and the greatest resource. On the other side, slow and ineffective are dissatisfied and demotivated workers. Such a state happens when employees are no longer associating
- [The Benefits of a Mystery Shopping Program in 2021](https://ethosplc.com/the-benefits-of-a-mystery-shopping-program-in-2021/) - Customers do not always tell us what they really think of a product or service. Discover the benefits of mystery shopping 2021 in Dubai.
- [Mistakes to Avoid in Your Voice of Customer Program](https://ethosplc.com/mistakes-to-avoid-in-your-voice-of-customer-program/) - The Voice of the Customer (VOC) Program is a relatively new term that describes customers’ feedback about their experiences with a product or service. It enables companies to focus on the needs and expectations of the people who buy into their organizations, so they can make necessary improvements and deliver exceptional service. VOC is an
- [Why is Customer Journey Mapping so Important?](https://ethosplc.com/why-is-customer-journey-mapping-so-important/) - Customer journey maps empower businesses to make informed plans based on customer experiences. They help stakeholders gain a deep understanding of buyer behaviors and thoughts, helping you create actionable target and drive more sales. The technique is becoming increasingly popular across a range of industries. Because it involves visualizing your business from your customers’ points
- [Top 5 Components of Effective Customer Journey Maps](https://ethosplc.com/top-5-components-of-effective-customer-journey-maps/) - Customer journey mapping can provide valuable insights which enable your business to grow and exceed buyers’ expectations. It enables you to tell the story of a customer’s experience with your organization from initial contact through to ongoing repeat business. It might seem like a pretty straightforward concept, but once you get into it, a customer
- [How to Make Your First Customer Journey Map](https://ethosplc.com/how-to-make-your-first-customer-journey-map/) - They say that life is a journey, but it might be more accurate to say it’s a collection of different ones that we take depending on the various roles we play. Raising children is certainly an adventure, just like marriage and our careers, but we can also see our experiences as customers as an important
- [Mystery Shopping Scams And How To Avoid Them](https://ethosplc.com/mystery-shopping-scams-and-how-to-avoid-them/) - Mystery shopping is a tool that’s commonly used in the retail industry to help companies improve their customer service. “Shoppers” perform a range of tasks from giving feedback on staff behaviour and presentation to reviewing new products. It’s usually something that people do to fit in around other commitments and it’s rare to find a
- [What is the UAE Global Star Rating Program & What Does it Mean For Your Organization?](https://ethosplc.com/what-is-the-uae-global-star-rating-program-what-does-it-mean-for-your-organization/) - Today’s customer is able to enjoy more choice and convenience than ever before, but this age of instant gratification doesn’t necessarily go hand in hand with quality.
- [Why Continuous Development and Customer Service Training Should Be at the Heart of Every Organisation](https://ethosplc.com/why-continuous-development-and-customer-service-training-should-be-at-the-heart-of-every-organisation/) - Complacency is the enemy of positive relationships. Take marriage for example when one or both of the partnership begins to take the other for granted, it’s only a matter of time before things turn sour. The same goes for business. If you’re at the top of your game with a regular group of customers buying
- [How Can Mystery Shopping Improve Your Business](https://ethosplc.com/how-can-mystery-shopping-improve-your-business/) - It goes without saying that delivering great service is good business sense. Your customers should be cherished and given the kind of experience they’ll want to use again and recommend to others. But how do you ensure that’s happening without making all your clients complete a survey after each business transaction or watching your frontline
- [What Makes a Great Customer Experience?](https://ethosplc.com/what-makes-a-great-customer-experience/) - Today’s customer is a discerning and demanding soul. In a world where we can gather information on even the most obscure subjects at the touch of a button, consumers expect to receive all the details they need at their fingertips. Providing that information, along with building strong relationships with people and understanding how they shop,
- [7 Lessons Star Wars Can Teach You About Customer Services](https://ethosplc.com/7-lessons-star-wars-can-teach-you-about-customer-services/) - With Star Wars: Episode VII – The Force Awakens set to debut in just a few days’ time, we couldn’t be more excited. The decades-old space saga is sure to send us on a new, fantastical adventure, complete with lessons on friendship, family and the Force (and of course, lightsaber duels). In the midst of
- [Mapovate to Revolutionise Customer Service in the UAE](https://ethosplc.com/mapovate-to-revolutionise-customer-service-in-the-uae/) - Ethos Integrated Solutions, the regional leader in customer experience management, is revolutionising customer experience in the UAE and beyond with the launch of Mapovate – the world’s first, bi-lingual customer journey mapping software available in both English and Arabic, with dynamic, real-time voice-of-customer. The only software in the market that captures and reports customer feedback
- [The 6 Ms That Cause a High Employee Turnover Rate](https://ethosplc.com/the-6-ms-that-cause-a-high-employee-turnover-rate/) - Low morale of staff leads to high turnover by establishing an atmosphere. Employees are more likely to leave these businesses due to problems...
- [The Importance of First Impressions in Customer Service](https://ethosplc.com/the-importance-of-first-impressions-in-customer-service/) - A committed and motivated worker can be an important contributing factor to the achievement of a company, both the greatest cost and the greatest resource.
- [Why Customer Success is Important Today](https://ethosplc.com/why-customer-success-is-important-today/) - Customer success today takes precedence over business profits and success. It's a business strategy in which businesses achieve company goals. Read more
- [3 Reasons Why Customer Service Training Is Important](https://ethosplc.com/3-reasons-why-customer-service-training-is-important/) - Customer service is a highly important but often a difficult department to manage. A strong customer service team is integral in creating a positive image for the company and retaining clients.
- [How to Implement Proactive Customer Service (& Why You Should)](https://ethosplc.com/how-to-implement-proactive-customer-service-why-you-should/) - There are basically two ways you can go about it if you want to help customers on your website. Read more on Ethos Blog.
- [5 Customer Experience Lessons from the World’s Biggest Brands](https://ethosplc.com/5-customer-experience-lessons-from-the-worlds-biggest-brands/) - The brands that win the battle for consumer attention — and ultimately loyalty — are the ones that offer an exceptional customer experience to their customers. Last year, what was considered innovative is the minimum consumers expect the next — as the largest brands outdo each other and set new standards. In this blog post,
- [5 Steps On How to Continuously Improve The Customer Journey](https://ethosplc.com/5-steps-on-how-to-continuously-improve-the-customer-journey/) - The customer service journey needs to be continuously improved so that your business can stay ahead of the game. Competition is high! Here are 5 steps that you can take to make sure that your customer journey is continuously improving. 1- Customer Experience Analytics We often believe of customer service as a department that is
- [5 Things Customers Want (and Expect) When it Comes to Customer Service](https://ethosplc.com/5-things-customers-want-and-expect-when-it-comes-to-customer-service/) - Companies attach excellent significance to meeting the expectations of customers. Nearly 95% of leaders say delivering a healthy client experience is a top strategic priority, according to Forrester, and 75% want to use client experience as a competitive benefit. But there is a large, crowded marketplace, complete of customers who want different things through distinct
- [The Key To Receiving Instant Customer Feedback](https://ethosplc.com/the-key-to-receiving-instant-customer-feedback/) - Live chatsThe first method of receiving instant customer feedback is through live chat. Live chats are great for instant feedback. That is an option most business websites are adapting to and the reason being, instant customer feedback. Most businesses include live chats on their websites, some businesses have reported it’s a lot more efficient that
- [How To Achieve a Higher Level Of Customer Service](https://ethosplc.com/how-to-achieve-a-higher-level-of-customer-service/) - The value perceived by consumers does not just consist of the price and the quality of the product, the level of customer service received during their experience plays a huge, if not bigger, role in their total customer experience. Step 1- Speed The first step to achieving a higher level of customer service is through
- [5 Powerful Ways to Invest in Your Employees](https://ethosplc.com/5-powerful-ways-to-invest-in-your-employees/) - Larger firms and unique startups have plenty of resources to invest in their employees. These companies go the extra mile to retain and empower employees, ranging from professional development classes and career coaches to flexible schedules and free catered lunches. While small businesses have significantly less funding for the development of employees, it is still
- [5 Questions You Need to Ask in Employee Satisfaction Surveys](https://ethosplc.com/5-questions-you-need-to-ask-in-employee-satisfaction-surveys/) - It is widely known that employees are much more likely to be happier, more engaged, and more productive when they are satisfied with their jobs. Because successful businesses are built on the backs of satisfied and motivated employees, organisations would seem like a no-brainer to care deeply about employee satisfaction. This is apparently not the
- [4 Benefits Of Live Chats](https://ethosplc.com/4-benefits-of-live-chats/) - If you are reading this blog post, you already understand that live chat is a platform where you can chat directly with visitors on your website. However, what you may not be conscious of is precisely how live chat benefits your company compared to email, telephone help, instant messenger services and other communication platforms.For your
- [How Does Micromanaging Harm Productivity?](https://ethosplc.com/how-does-micromanaging-harm-productivity/) - Typically, micromanagement has an adverse connotation. Like bullies, micromanagers use their excessive attention to minute information to exert inappropriate impact over others through continual criticism and control. As productivity decreases and turnover increases, negative effects of micromanaging on employee engagement and morale become apparent over time. The working atmosphere generated by micro-management is inefficient and
- [How Does The Employer Benefit From The Employee Working From Home?](https://ethosplc.com/how-does-the-employer-benefit-from-the-employee-working-from-home/) - We are in the middle of a flexible revolution in the workplace. More staff than ever before are working remotely, and it is expected that 30% of the workforce will either be freelancers, outsourced or distant workers who spend much of their time working from home by 2020. While the benefits of working from home
- [How To Use Social Media As a Feedback Tool](https://ethosplc.com/how-to-use-social-media-as-a-feedback-tool/) - When was the last time you phoned a business to leave feedback to them, or even just emailed them? Can’t you remember that? Well, you’re not on your own. Today’s customers turn to social media rather than letting businesses know exactly what they thought about their experience. 43 percent of clients expect social channels to
- [Improve Communication At Work](https://ethosplc.com/improve-communication-at-work/) - Let’s face it; communication is one of the most important issues in the workplace. Good communication helps everyone in your team (and you) to feel heard and understood, resulting in a positive, encouraging and successful environment for everyone. In contrast, ineffective communication results in the opposite. Ideas fall flat due to non-compliance. You and your
- [Psychological Benefits of Recognition at The Work Place](https://ethosplc.com/psychological-benefits-of-recognition-at-the-work-place/) - When was your last work acknowledgement? When this occurred, what instant emotions did you have? Everybody likes to be appreciated, whether it’s a simple “thank you” or an office party thrown in your favor. How does appreciation and gratitude in the workplace contribute to beneficial impacts? Deeper digging, what are the appreciation psychological impacts? Numerous
- [Simple Steps to Dramatically Improve Customer Service](https://ethosplc.com/simple-steps-to-dramatically-improve-customer-service/) - As technology continues to progress at a rapid clip, company requirements to develop are growing just as rapidly. Core elements of your company are being pressured to develop in several respects, such as customer service. By creating these 6 enhancements, you can increase your capacity to provide quality customer service as your clients progressively demand
- [5 Ways To Increase Customer Loyalty](https://ethosplc.com/5-ways-to-increase-customer-loyalty/) - 5 Ways To Increase Customer Loyalty Customer retention is a company’s ability to keep its paying customers over time, this is achieved by creating a relationship between the brand and its customers. New brands mostly focus on customer acquisition (new customers), which makes sense, since they are yet to have an existing customer base to
- [5 Steps To Improving Employee Happiness](https://ethosplc.com/5-steps-to-improving-employee-happiness/) - Employees are the foundation of a business, you need them a lot more than they might need you. Employees who achieve job satisfaction produce excellent outcomes and reflect positively on the brand’s image. To improve employee happiness, one must understand the factors that determine workplace happiness levels. Step 1 Through delegation of tasks from managers into
- [5 Simple Steps That Create a Happy Workplace](https://ethosplc.com/5-simple-steps-that-create-a-happy-workplace/) - 5 Simple Steps That Create a Happy Workplace The happier your employees are, the more successful your company will be. In a competitive marketplace, companies are always looking for a way to get ahead of the competition. Many employers look to increase productivity by paying workers more, but the most recent research indicates that employees
- [Top Secrets To Employee Happiness](https://ethosplc.com/top-secrets-to-employee-happiness/) - It is no secret that employee happiness is becoming more difficult to understand as the years go by. The risk of staff underperforming or leaving is just as vital to the business on a whole as it is to the employer. Here are the top secrets that you can and probably should practice to maintain
- [Factors That Determine Workplace Happiness Levels](https://ethosplc.com/factors-that-determine-workplace-happiness-levels/) - While happiness is a state that cannot be forced onto an employee, there are many factors which can assist in uplifting that key factor in the office. Here are a few factors which can influence happiness levels in the workplace: Communicative Environment – Other than your home, you spend more time in the office than anywhere
- [Why Employee Happiness Is Your Responsibility](https://ethosplc.com/why-employee-happiness-is-your-responsibility/) - Employee happiness grows in popularity as businesses have grown to realize that cheerful employees are more beneficial to the victory of the organization. But, what actually defines the term “employee happiness”? This term is more than an employee entering the office with a smile on your face. Rather it is about the positive feelings that
- [Why Employee Happiness Is Equal To Customer Happiness?](https://ethosplc.com/why-employee-happiness-is-equal-to-customer-happiness/) - If there’s something you need to know to get your business to be totally successful is an ongoing and fluent stream of happy customers. Actually, some may say that the “key” to achieve customer happiness is “employee happiness”. Knowing all of this, the equation is pretty simple: Employee happiness = Customer happiness. Happy employees are,
- [What’s in Store for Customer Experience in 2019?](https://ethosplc.com/whats-in-store-for-customer-experience-in-2019/) - Only a mere few years ago, the term customer experience was not used as much as it is being used today. In fact, it was used interchangeably with the term customer service which is, in fact, two different things. Customer experience is what the client takes away from your company after having interacting with your
- [How to Deliver Great Customer-First Experiences](https://ethosplc.com/how-to-deliver-great-customer-first-experiences/) - In the highly competitive world of business, customer happiness should always be one of your main priorities. You know those tired old clichés of ‘the customer is always right’ and ‘the customer is king’ and while they may make you cringe and die a little inside, if you scratch the surface, these sayings make perfect
- [Utilizing Technology To Improve Customer Service](https://ethosplc.com/utilizing-technology-to-improve-customer-service/) - Excellent customer service plays a crucial role in the success of your business. It provides reliable customer service feedback, consolidated support requests, real-time reports, excellent dashboards, smooth workflow automation, useful knowledge base for the workforce, and a whole lot more of valuable data. Responsive customer service is imperative to the business of all sizes. Quality
- [Why Promoting Employee Happiness Benefits Everyone](https://ethosplc.com/why-promoting-employee-happiness-benefits-everyone/) - Traditionally, businesses were only concerned with issues such as product development, maximizing profit in an efficient way and so on. But today, employee happiness has increasingly become an important trait in a thriving business. According to a study published in the Harvard Business Review, salespeople who were happier, raised their sales by 37%. This is
- [The Importance of Customer Satisfaction](https://ethosplc.com/the-importance-of-customer-satisfaction/) - Running a business is tough. Anybody that ever tells you otherwise is either the luckiest person in the world, or they’re simply in denial. You’ve no doubt heard the expression ‘the customer is always right’ but have you stopped to think about exactly why your customers are so valuable? Sure, they spend their money and
- [What Mystery Shopping Can Teach You About Customer Service](https://ethosplc.com/what-mystery-shopping-can-teach-you-about-customer-service/) - Mystery shopping can be a great way to try new things, get free meals, and even make some money on the side. However, it can also be a very educational experience. Becoming a mystery shopper can really teach you many things about the business world, and especially about customer service. If you never really paid
- [Ultimate Guide to Customer Experience Mapping](https://ethosplc.com/ultimate-guide-to-customer-experience-mapping/) - A great customer experience can help set your company apart from all of your competitors. But it isn’t always easy to know what your customers are looking for or how to cater to them specifically. Fortunately, you can use customer experience mapping to help you gain a better understanding of your own company as well
- [The Golden Rules Of Call Center Agent Training](https://ethosplc.com/the-golden-rules-of-call-center-agent-training/) - An efficient team of call center agents plays a great role in the growth of your organization. if your call center agents know how to communicate and deal with you customers, the chances of gaining new customers and retaining the current ones automatically increase. That’s why it’s really important for you to provide proper training
- [How Mystery Shopping Can Improve The Customer Experience](https://ethosplc.com/how-mystery-shopping-can-improve-the-customer-experience/) - Mystery shopping is an effective method for businesses to get insights and information about customer experience, something they would never usually have access to. Many customers willingly voice about their dissatisfaction with a product/service. However, the vast majority of customers will not voluntarily share their experience. Most Customers Don’t Voice Out Unsatisfying Customer Experience These
- [Preparing For National Customer Service Week 2018](https://ethosplc.com/preparing-for-national-customer-service-week-2018/) - National Customer Service Week 2018 is fast approaching and all the organizations in Dubai and organizations worldwide are prepping for it. Held between Oct. 1 and 5, the week is set aside yearly to raise awareness for customer service and to showcase the efforts customer service agents put in to grow and maintain an organization’s
- [Customer Journey Mapping: The Path to Loyal Customers](https://ethosplc.com/customer-journey-mapping-the-path-to-loyal-customers/) - There are many things that take place between the time a customer becomes aware of a product and the time they buy it. In some cases, they don’t even buy it at all. Every customer’s journey with a company is different, which is unfortunate for companies that wish they could simplify things. This is where
- [Customer Experience Measurement: A Practical Guide to Measuring CX](https://ethosplc.com/customer-experience-measurement-a-practical-guide-to-measuring-cx/) - No company can survive without its customers, which is why it’s so important to keep them satisfied. However, you can’t just trust your gut when it comes to customer satisfaction – you must have an ability to quantifiably measure every customer’s experience. This is why any successful organization must invest in a strong, accurate customer
- [Essential Components of Effective Customer Journey Maps](https://ethosplc.com/essential-components-of-effective-customer-journey-maps/) - Commonly known as compact visualization of an end-to-end customer experience, customer journey maps empower businesses to make value-driven decisions. They help stakeholders deepen their understanding of customer’s behaviors, feelings, and thoughts throughout their journey. However, building customer journey maps is hard. There are essential components you have to consider for results that meet your goals.
- [A guide to improving customer experience with social media sentiment analysis](https://ethosplc.com/a-guide-to-improving-customer-experience-with-social-media-sentiment-analysis/) - Success in business is often heavily correlated to the satisfaction of its customers. This is why it is so important to place emphasis on customer satisfaction and on improving the experience of every customer. Companies should always be looking to make their customers happier, even if their scores are already pretty good. One way to
- [5 Customer Service Skills Every Employee Needs](https://ethosplc.com/5-customer-service-skills-every-employee-needs/) - You’re good at customer service when you still project a professional and friendly tone even when you are tired or grumpy. Even if you are not working in customer service, improving your people skills is still a good idea. Below are 5 customer service skills that every employee should master. 1: CommunicationExcessive slang, casual tone,
- [5 Reasons Why Customer Service Is More Important Than Anything Else](https://ethosplc.com/5-reasons-why-customer-service-is-more-important-than-anything-else/) - If you want to succeed, you need to know the importance of customer service. Customer retention is cheaper than customer acquisition. Attracting new customers is five times more expensive than retaining existing customers. It’s costly to locate new customers, so you shouldn’t risk losing your existing ones. You should do whatever it takes to keep
- [Do’s and Don’ts of Excellent Customer Service](https://ethosplc.com/dos-and-donts-of-excellent-customer-service/) - Customers will leave you if you have poor customer service. If you want to retain your existing customers and attract new ones, you should learn the do’s and don’ts of excellent customer service. Be Honest at All TimesBroken promises destroy trust, so do what you promised. You should always be fair about additional charges, prices
- [5 Essential Customer Service Tips You Must Employ](https://ethosplc.com/5-essential-customer-service-tips-you-must-employ/) - Customer service can make or break your company. Poor customer service will never help you get new customers. When you combine a high-quality service or product with excellent customer service, you will have loyal customers and more sales. To retain customers, below are 5 essential customer service tips you must employ: 1: Always Maintain a
- [Top 5 tools for improving customer experience](https://ethosplc.com/top-5-tools-for-improving-customer-experience/) - Improving customer experience has resulted in improved sales and profit margins for companies all around the world. In this article, you will learn some of the tools and strategies you should employ to improve customer experience with your brand. 1: LIVE CHATSLive chat boxes are a great way to connect with customers who have busy
- [7 Rules for effective customer service communication](https://ethosplc.com/7-rules-for-effective-customer-service-communication/) - It is important that your customer service agents are able to communicate effectively with customers who are experiencing a problem or have a question. In this article, you will learn 7 must-follow rules that will help your customer service agents communicate effectively with customers. 1: GET RID OF THE JARGONSomeone who is calling for help
- [7 ways to create an effective customer experience strategy](https://ethosplc.com/7-ways-to-create-an-effective-customer-experience-strategy/) - The way a customer experiences your company is important to your brand’s success, so it is important that you take the time to develop your customer experience strategy to please as many customers as possible. Here are seven ways to do that: 1: USE ANALYTICSAnalytics are a great way to not only learn how many
- [4 Ways Customer Service Can Increase Sales](https://ethosplc.com/4-ways-customer-service-can-increase-sales/) - Today, customer service is as important as ever. With influence from family, friends, and the internet, your customer service rating can make or break your company. Here you will learn five ways how quality customer service can result in an increase in sales for your company: 1: BUILDS BRAND TRUSTWhen your customer service proves to
- [5 Effective Employee Retention Strategies](https://ethosplc.com/5-effective-employee-retention-strategies/) - No company is complete without its employees and employee retention is one of the most valuable things to focus on for any successful organization. High turnover rates look bad not only for shareholders, but also for any potential new employees who might be planning to work at your organization. Companies can ensure better retention rates
- [5 Reasons Why Taking Customer Feedback Is Really Important](https://ethosplc.com/5-reasons-why-taking-customer-feedback-is-really-important/) - Customers are the cornerstone of any successful business – that’s the reason why it is important to keep them satisfied and engaged. One way to ensure that you are tuned in with your customers is to take customer feedback. This is a vital task for every great organization, and below are 5 reasons why it
- [3 Digital Customer Support Trends To Watch Out For In 2018](https://ethosplc.com/3-digital-customer-support-trends-to-watch-out-for-in-2018/) - We’re living in a digital era and most customers expect the best digital customer support from businesses. Digital customer support usually includes meeting and satisfying the needs of clients through digital channels. These can be through email messages, text messages, websites, social media, online chats, and more. Many companies and businesses today have already established
- [4 Ways How Customer Feedback Can Benefit Your Business](https://ethosplc.com/4-ways-how-customer-feedback-can-benefit-your-business/) - If you own a business, you are probably doing your best to please all your customers, fulfill their needs, ensure their satisfaction and keep them loyal to your products or services. However, how can you really be so sure that your efforts bring in the desired results? If you fail to figure out what your
- [4 Customer Service Tips That Every Sales Person Needs](https://ethosplc.com/4-customer-service-tips-that-every-sales-person-needs/) - Being good at customer service is really important for a sales person to be successful. Creating a great customer experience requires great sales skills. As salespersons are the one who directly interact with the customers, they must know all the tips and tricks to convince and keep the customers retained. Below are some customer service
- [4 Reasons Why Happy Employees Produce Great Results](https://ethosplc.com/4-reasons-why-happy-employees-produce-great-results/) - Work is an undesirable but necessary part of life for most people. While many would prefer not to work at all, the need to make ends meet is the major reason why many people work. Studies have shown that employees are far more productive if they are happy both in their personal and professional lives.
- [Journey Towards Service Excellence for UAE Banks](https://ethosplc.com/journey-towards-service-excellence-for-uae-banks/) - Almost not a day goes by in our lives without using 1 or 2 of our banks services. Whether its withdrawing from an ATM, shopping online, paying our bills or making money transfers through a mobile banking app. There’s a constant demand on the services the banks provide, and there’s a certain level of expectation
- [4 Best Practices To Provide Quality Customer Support](https://ethosplc.com/4-best-practices-to-provide-quality-customer-support/) - Providing superb customer service to your customers shouldn’t be a luxury, but a necessity at all times, especially for small businesses; because your clients are the reason why your bills are paid month after month and your customers are the reason why you still have a business.Below are some of the best practices to provide
- [4 Effective Ways To Respond To Customer’s Feedback](https://ethosplc.com/4-effective-ways-to-respond-to-customers-feedback/) - For any business looking to provide their users with the products they need and the customer service that they deserve, knowing how to collect and act upon customer feedback is essential. Customer feedback gives businesses the guidance and information they need in making decisions.To learn and measure how satisfied your customers are, you need to
- [3 Reasons Why You Should Invest In Lifelong Training Of Your Employees](https://ethosplc.com/3-reasons-why-you-should-invest-in-lifelong-training-of-your-employees/) - Employees are a highly valuable asset for any organization. They are the gears that keep the company moving forward, providing a face for any business as well as handling communication with customers and vendors.In order to keep employees working as efficiently as possible, it is important for the organization to invest in the training of
- [5 Simple Ways To Empower Your Workforce](https://ethosplc.com/5-simple-ways-to-empower-your-workforce/) - In the world of business, the workforce is the most important part of any organization. It is really important that your employees feel empowered, in order to keep the company moving forward. When employees feel like they can make their own decisions and contribute to the success of the company, they will produce much better
- [4 Best Ways To Collect Customer Feedback](https://ethosplc.com/4-best-ways-to-collect-customer-feedback/) - In the constantly evolving world of business, one thing remains constant – the need for organizations to keep their customers satisfied. This is why it is so important for any business to have a strong strategy when it comes to collecting customer feedback. Customer feedback can provide valuable insight into the opinions of a company’s
- [5 Customer Service Trends To Look Out For In 2018](https://ethosplc.com/5-customer-service-trends-to-look-out-for-in-2018/) - Since 2017 is now out of the picture, what can individuals expect customer service to be in 2018? This question is no longer new. Though the shift in customer service trends occurs gradually, through keeping an eye on what’s changing and what stays the same, your business will surely be up to date on the
- [4 Online Customer Service Tips Every Business Should Consider](https://ethosplc.com/4-online-customer-service-tips-every-business-should-consider/) - Ultimate customer satisfaction is one of the keys to business success. Moreover, customer service is regularly rated by most business leaders as one of the vital factors that help businesses succeed. So if you want your business to go on smoothly and successfully, you need to make that conscious and serious effort of keeping your
- [4 Reasons Why Valuing Employees is as Important as Valuing your Clients](https://ethosplc.com/4-reasons-why-valuing-employees-is-as-important-as-valuing-your-clients/) - Many businesses talk about establishing relationships with their customers but the truth is, valuing employees and building a great relationship with them is of the same absolute importance. If companies or businesses manage good relationship with their employees, all other important metrics will show tremendous improvements. The following are four reasons why valuing employees is
- [4 reasons why improving your organization’s work culture is important](https://ethosplc.com/4-reasons-why-improving-your-organizations-work-culture-is-important/) - For a machine to work in an efficient manner, all of its parts must perform well. The same can be said about a business. When you’re running an organization, each individual member of the group must perform well and the managers must have the skills to develop a positive working culture for their employees in
- [Five ways to increase customer loyalty](https://ethosplc.com/five-ways-to-increase-customer-loyalty/) - Getting customers is great but retaining them is really the name of the game when it comes to keeping your business going. Return business and customer loyalty will continue to keep the cash rolling in and to keep customers happy. Having a valuable, worthwhile product is obviously a huge part of this, but it’s only
- [4 tips to help you boost your workforce productivity](https://ethosplc.com/4-tips-to-help-you-boost-your-workforce-productivity/) - A productive workforce is always the backbone of a successful organization but there’s a lot that goes into making your workforce efficient and productive. We’re living in a digital era and there are undoubtedly too many distractions that can leave a huge impact on productivity. That’s the reason why it’s really important for an organization’s
- [5 ways social media can help you collect quality customer feedback](https://ethosplc.com/5-ways-social-media-can-help-you-collect-quality-customer-feedback/) - Until the end of the 20th Century there was a customer satisfaction theory that stated: “If someone is happy with your product, they will tell three people. If they are unhappy, they will tell fifteen”. Well, this can be quite a problem for many businesses as they wouldn’t know why the customer is unhappy and
- [5 Simple ways to motivate your staff](https://ethosplc.com/5-simple-ways-to-motivate-your-staff/) - Passion is not always the driving factor behind why people work – many of them work just to make ends meet and not everyone is motivated to go the extra mile. Motivation is normally the key factor behind an employee’s performance and that’s the reason why keeping your workforce motivated is important for an organization’s
- [4 Tips to Help You Improve Your Company Customer Service Strategy](https://ethosplc.com/4-tips-to-help-you-improve-your-company-customer-service-strategy/) - Many companies spend thousands of dollars to promote their business and create a positive image; however, customer service is often overlooked. These businesses make it hard for customers to get the help and support they need which eventually creates negative impressions. It is no secret that if you provide excellent customer service, it will help
- [5 Reasons why Employee Happiness should be your topmost priority](https://ethosplc.com/5-reasons-why-employee-happiness-should-be-your-topmost-priority/) - In every business, employees are the core of the business success. In order to retain business stability, it is necessary for the management of the organizations to give extra attention to their employee’s happiness, which is usually neglected. There are various reasons why employees happiness should be your topmost priority, some of them are as
- [5 trends most likely to shape the future of customer Service in 2018](https://ethosplc.com/5-trends-most-likely-to-shape-the-future-of-customer-service-in-2018/) - Customer service is one of the most important aspects of every business today and, because of the massive reach customers have due to the various advances in technology, customer service can make or break a company. So to help business owners and customers alike prepare for the future, here are five trends that will likely
- [Customer Feedback: when and how to collect it ?](https://ethosplc.com/customer-feedback-when-and-how-to-collect-it/) - Getting quality customer feedback is really important for a business as it helps improve marketing, product development, operations and more. Numerous businesses fail because they don’t listen to their customers and their employees. The customers are the people who spend most of their money on your products or services so; listening to their feedback is
- [Should You Outsource Your Customer Feedback Program or Keep it In-House?](https://ethosplc.com/should-you-outsource-your-customer-feedback-program-or-keep-it-in-house/) - You already know that it’s important to listen to what your customers tell you. All kinds of feedback are good for business- the good stuff builds morale and gives you a solid framework to work from, whilst the bad can enable you to learn and grow. But how you manage your customer feedback program, and
- [How to Turn Customers into Your Promoters](https://ethosplc.com/how-to-turn-customers-into-your-promoters/) - When a customer makes their first purchase with you, it can feel like a victory. But it’s only the beginning. Real business leaders know that the key to long term success is to turn those all-important first sales into long-term relationships. It takes work, dedication and creating experiences that make customers feel special. Loyal customers
- [Brand Positioning Vs Brand Identity- What’s The Difference?](https://ethosplc.com/brand-positioning-vs-brand-identity-whats-the-difference/) - One of the biggest challenges you’ll face when running a business is getting your marketing strategy right. There are countless trends, mediums and concepts to understand, but two of the most important are brand positioning and brand identity. They might sound similar, but in reality they’re very different and play equally important roles in successful
- [A Brilliant Culture is Made Up Of These People](https://ethosplc.com/a-brilliant-culture-is-made-up-of-these-people/) - To build a coherent and positive working culture, you need to employ the right people. They should all work well together, share your company values and act as ambassadors for your brand, but other than that they don’t actually have to have much in common. In fact, really positive workplaces are made up of all
- [How Can Leadership Be Effective For Employee Happiness?](https://ethosplc.com/how-can-leadership-be-effective-for-employee-happiness/) - Happy employees are more productive- by at least 12%, according to a survey conducted by the University of Warwick. It makes sense. There’s more to being happy than simply being paid a regular salary and receiving the occasional workplace perk. Job satisfaction comes from positive emotions and feeling good about the work we’re doing, and
- [How to Do a Competitive Analysis in Five Steps](https://ethosplc.com/how-to-do-a-competitive-analysis-in-five-steps/) - Running a business, as you no doubt already know, is about much more than having products and services to sell. Survival requires constant planning, marketing and understanding your position compared to your competitors. Knowing where you fit in the marketplace and being aware of what your business rivals are doing takes time and research, but
- [Top Customer Service Survey Questions to Ask](https://ethosplc.com/top-customer-service-survey-questions-to-ask/) - Customer satisfaction is crucial to any business. Understanding how your customers feel about your services and products is essential for growth and retention, but front line staff can also make or break your business. According to a US survey, 42% of customers are put off by rude and unhelpful staff, 32% hate having to talk to
- [How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy](https://ethosplc.com/how-to-use-customer-experience-maps-to-develop-a-winning-content-marketing-strategy/) - Customers can be difficult to understand, let alone form a lasting relationship. Using customer experience maps effectively gives you a much better chance of cracking it and building a long term connection. If you have customers, you’ve already reached a milestone to be proud of. They obviously like something about our products or website that
- [6 Steps to Employee Happiness](https://ethosplc.com/6-steps-to-employee-happiness/) - All good leaders know that finding the right staff and looking after them is key to a successful business. No matter how great your products and ideas, without an efficient team you simply won’t be able to achieve your goals. So, how do you make sure your employees work hard and efficiently? It begins with
- [Service Olympian Awards: Has Your Company Entered Yet?](https://ethosplc.com/service-olympian-awards-has-your-company-entered-yet/) - The most coveted customer service programme in the Middle East, The Service Olympian Awards are a must for any organization that wants to be recognized for its commitment to customer service. For the past five years the awards have seen entries from hundreds of high profile organizations, with winners including Emirates Airlines, Noor Bank and
- [Why is Customer Feedback Important?](https://ethosplc.com/why-is-customer-feedback-important/) - Asking for customer feedback is always a double edged sword. It’s great when people have lovely things to say about us, but criticism can be hard to handle. It’s also pointless asking for someone’s opinion if we’re going to totally ignore it, so obtaining feedback is invariably something that results in at least a little
- [Why Being a Customer is the Best Way to Learn Great Service](https://ethosplc.com/why-being-a-customer-is-the-best-way-to-learn-great-service/) - There’s a whole world of knowledge out there about all sorts of subjects- you can buy books on everything from motorcycle maintenance to psychology and learn a new language in your lunch breaks. But when it comes to customer service, nothing beats personal experience. We’ve all got our own horror stories about grumpy sales assistants
- [The Future of Customer Service- No Humans?](https://ethosplc.com/the-future-of-customer-service-no-humans/) - Humans are an essential part of the customer service experience, right? Not necessarily, according to some companies. Automation is all around us- we can now book doctor’s appointments, order take outs and check flights without even talking to another person, and that’s just the tip of the iceberg. By 2020, it’s predicted that 85% if
- [How to Hire a Great Customer Service Rep](https://ethosplc.com/how-to-hire-a-great-customer-service-rep/) - Having a robust customer service policy in place is fantastic, but you can only make it work if you have employees who genuinely care about providing a great service in the first place. As much as training is a wonderful way to embed skills and remind people of the most important aspects of a customer
- [How to Develop a Quick and Effective Customer Feedback Form](https://ethosplc.com/how-to-develop-a-quick-and-effective-customer-feedback-form/) - It’s a common problem. Customer feedback is essential for improving your service and gaining a real understanding of your customers, but very few people want to spend hours filling in forms. What this often means is that you’ll only receive responses from those who have something to complain about. While it is of course necessary
- [Customer Service as a Sales Channel](https://ethosplc.com/customer-service-as-a-sales-channel/) - Your company might offer the best products since sliced bread and you may well have the most tenacious sales team the world has ever seen. You could have a fantastic online presence, use all the e-Commerce sites under the sun and make really exciting, highly shareable videos that bring joy to people all over the
- [Dos and Don’ts of Using Chatbots for Customer Service](https://ethosplc.com/dos-and-donts-of-using-chatbots-for-customer-service/) - We all know the importance of customer service. If the people who buy into your company are dissatisfied with the level of service they receive they probably won’t even tell you- you’ll just never hear from them again. And you can bet your bottom dollar that if they’re really peeved, they’ll tell other people about
- [Furious Customer? Here’s How to Win](https://ethosplc.com/furious-customer-heres-how-to-win/) - You’ll no doubt have heard the expression “The customer is always right” and it’s something that’s been reiterated countless times on sales and service related training courses. But perhaps a more appropriate phrase should be “The customer always thinks they’re right”- and it’s that belief that you have to work with. Just like the rest of us,
- [Which to Prioritise: Customer Experience or Sales?](https://ethosplc.com/which-to-prioritise-customer-experience-or-sales/) - It doesn’t take world class entrepreneurial talent to know that generating sales is essential for any business. Unless you’re running a company out of the goodness of your heart or you have an unlimited supply of cash, you’ll need to see good profits year on year and sales will inevitably be a key priority. But
- [Top 3 reasons why social media is a great tool for customer service](https://ethosplc.com/top-3-reasons-why-social-media-is-a-great-tool-for-customer-service/) - It’s hard to believe that little over a decade ago, social media was still something of a mystery to most people. When Facebook was created in 2004 it was seen by many as just another passing fad, and its predecessors Six Degrees and Myspace were reserved mainly for the cool kids and techies. Since then,
- [Why is a Customer Service Certification Important to your Company](https://ethosplc.com/why-is-a-customer-service-certification-important-to-your-company/) - We all know that customer service is the key to success in any business. It stands to reason that if people feel valued and receive a great service they’re more likely to keep coming back and tell their friends, family, and colleagues how great you are. It’s all about really engaging with staff and giving
- [Why Effective Measurement and Tracking Could Be a Game Changer For Your Business](https://ethosplc.com/why-effective-measurement-and-tracking-could-be-a-game-changer-for-your-business/) - Milestones, KPIs and monthly reports. There aren’t many people who would put these things at the top of their lists of most fun things to do, but they’re all essential if you want your business to be a real success. You already know the importance of having a plan and understanding in which direction your
- [Social Media Tracking and How it Could Help Your Organisation](https://ethosplc.com/social-media-tracking-and-how-it-could-help-your-organisation/) - Social media has revolu0onised the way people do business. 85% of companies now use platforms likeTwitter, Facebook, Instagram and LinkedIn to increase brand awareness and communicate with theircustomers, and social media is a fantastic way to boost profits. But it also has a darker side. Customersnow have free rein to say whatever they like about
- [Different Types of Customer Survey Methods and When to Use Them](https://ethosplc.com/different-types-of-customer-survey-methods-and-when-to-use-them/) - Making sure customers are happy has always been the key to successful business, and that’s even more so today. With competitors around every corner of the globe, there’s always someone ready to steal your customers if you’re not too careful. Capturing how your customers feel about your company and the services you offer is essential
- [7 Reasons Why your Customers are not Always Right](https://ethosplc.com/7-reasons-why-your-customers-are-not-always-right/) - Ever heard of the typical business phrase that “the customer is always right” or “customer is king”? There are a lot of stories surrounding the fact that organizations and their representatives go to extreme lengths to address client issues and help satisfy them. The phrase “The customer is always right” was originally coined in 1909
- [How to Use Social Media Effectively to Improve the Customer Experience.](https://ethosplc.com/how-to-use-social-media-effectively-to-improve-the-customer-experience/) - It’s well over a decade since the world discovered Facebook, and there were other social media platforms before then (remember MySpace and Friends Reunited?) which were all about connecting people over the internet. Initially the focus was on getting in touch with long lost friends and family members, but it didn’t take long for businesses
- [How employee engagement improves the customer experience.](https://ethosplc.com/how-employee-engagement-improves-the-customer-experience/) - Most switched on business owners and Chief Executives know that happy employees are more productive; doesn’t take a rocket scientist to know that a workforce is disengaged and unmotivated they’re more likely to take sick days and underperform. But what many don’t realize is the important role that happy, employee engagement plays towards creating a positive customer
- [What are the benefits of a mystery shopping program?](https://ethosplc.com/what-are-the-benefits-of-a-mystery-shopping-program/) - Human beings are funny creatures. We like to complain about things to our friends, but when presented with a survey we don’t always complete it honestly because it’s sometimes easier to just tick the “average” or “good” boxes and not come back. If you want a really transparent view of how your business or organisation
- [Customer Service In an Economic Downturn](https://ethosplc.com/customer-service-in-an-economic-downturn/) - There is an old saying that “When the Going Gets Tough the Tough Get Going” and experience has shown that the most successful organisations and individuals are those that recognise the risks and react most quickly to the changes in the environment. Those that hold off and hope for the best are usually those that
- [The 2017 Success Formula: Define the Customer Experience from the Get Go](https://ethosplc.com/the-2017-success-formula-define-the-customer-experience-from-the-get-go/) - Customer care is a make-or-break for most start-ups, particularly those in the goods and services sectors. Far too often start-ups believe the customer experience is something confined to the big boys and something the small guy can pay attention to much later when a certain level of success has been achieved. The reality is, it
- [It is time to maximise your employee productivity](https://ethosplc.com/it-is-time-to-maximise-your-employee-productivity/) - Organisation will be only as successful as employees will make it. People have never had an opportunity to choose from as many jobs as now. It is great for individuals, but it also means that organisations have to face new challenges of retaining and motivating employees. Organisations could think that “there are enough professionals and
- [Strategies how to turn your social media followers into loyal customers](https://ethosplc.com/strategies-how-to-turn-your-social-media-followers-into-loyal-customers/) - Social media is a virtual reality platform and it follows the same ‘friendship rules’ as reality. People don’t want to listen to companies bragging about their products and services all the time, but they expect it to be a mutual communication – there have to be talking and listening. In other words, would you be

## Pages

- [Homepage](https://ethosplc.com/) - Ethos helps companies to build excellent Customer Experience. We provide consultancy, guidance, expert advice and software to improve CX. We provide Mystery Shopping services, Research and Learning Solutions
- [Contact Us](https://ethosplc.com/contact-us/) - You’ll find us in both Dubai and Abu Dhabi and via a number of strategic partners throughout the GCC and wider Middle East. +971 4 249 7100
- [Services](https://ethosplc.com/services/)
- [Homepage](https://ethosplc.com/homepage-4/)
- [Ethos Learning Solutions](https://ethosplc.com/solutions/learning/ethos-learning-solutions/) - All of our training programs are accredited by the International Customer Service Institute in the UK
- [Ethos eLearning](https://ethosplc.com/solutions/learning/ethos-online-e-learning/) - Ethos developed a ready to use platform with customer experience focused topics ⋆ E-learning modules support improving your employees’ customer centricity
- [Customer Experience Courses](https://ethosplc.com/solutions/learning/latest-learning-offerings-for-customer-experience-cx/)
- [Mystery Shopping Solutions](https://ethosplc.com/solutions/learning/mystery-shopping-solutions/)
- [About Us](https://ethosplc.com/about-us/) - Ethos helps companies to build excellent Customer Experience. We provide consultancy, guidance, expert advice and software to improve CX. We provide Mystery Shopping services, Research and Learning Solutions
- [Software](https://ethosplc.com/software/) - software for mystery shopping and customer experience enhancement
- [StagFox Research](https://ethosplc.com/solutions/knowledgetraq/) - This powerful omnichannel ‘customer voice’ measurement solution facilitates a data-driven approach to streamline operations and improve productivity.
- [Media](https://ethosplc.com/media/) - Ethos blog provides insights on new Software solutions as well as Customer Service, Business Management, Mystery Shopping, and other topics.
- [Journey Mapping](https://ethosplc.com/solutions/consultancy/journey-mapping/) - Ethos skilled consultants map journeys so you can understand your existing customer experience and identify areas for improvement.
- [Surveys](https://ethosplc.com/solutions/research/surveys/) - Research and surveys Dubai with us. Capturing your internal and external customer voice is crucial to improving employee happiness and customer experience.
- [HappyTRAQ](https://ethosplc.com/solutions/happytraq/) - Mystery Shopping & Surveys All In One This first of its kind software for the region, enables you to measure and improve workplace happiness and engagement through advanced features which gather and analyse employee feedback for you to plan remedial action To find out more here.
- [StagFox](https://ethosplc.com/solutions/stagfox/) - This revolutionary software is changing the customer experience landscape. It links the physical and digital worlds allowing communication between the two.
- [Mystery Shopping](https://ethosplc.com/solutions/research/mystery-shopping/) - Mystery Shopping Dubai with Ethos. With Ethos, you access a 15,000 team of highly trained mystery shoppers with 600,000 assignments to their credit.
- [Global Star Rating](https://ethosplc.com/solutions/consultancy/global-star-rating/) - Global Star Rating, and initiative for service-based government sectors, Ethos experts in implementing the program across UAE’s governmental sector.
- [Blog](https://ethosplc.com/blog/)
- [Mapovate](https://ethosplc.com/solutions/mapovate/) - The world’s first Customer Journey Mapping software with Dynamic Real-Time customer voice analytics To discover more, click here.
- [Privacy Policy](https://ethosplc.com/privacy-policy/) - Our privacy policy explains who we are, how we collect, share and use Personal Information ⋆ Ethos takes your data privacy seriously.
- [Solutions Megamenu](https://ethosplc.com/solutions-megamenu/)

## Portfolio

- [Journey Mapping](https://ethosplc.com/portfolio/journey-mapping/)
- [Mystery Shopping](https://ethosplc.com/portfolio/mystery-shopping/)
- [Global Star Rating](https://ethosplc.com/portfolio/global-star-rating/)

## Categories

- [Uncategorized](https://ethosplc.com/category/uncategorized/)

## Portfolio Category

- [All](https://ethosplc.com/portfolio_category/all/)
- [Enterprise Technology](https://ethosplc.com/portfolio_category/enterprise-technology/)
- [Go-to-Market](https://ethosplc.com/portfolio_category/b2b-go-to-market/)
- [Advanced Analytics](https://ethosplc.com/portfolio_category/advanced-analytics/)

## Portfolio Tag

- [Automation](https://ethosplc.com/portfolio_tag/automation/)
- [Business Strategy](https://ethosplc.com/portfolio_tag/business-strategy/)
- [Procurement](https://ethosplc.com/portfolio_tag/procurement/)
- [Technology](https://ethosplc.com/portfolio_tag/technology/)