It is important to always deliver the best customer service you can to keep your customers coming back again and again. A business that does not have repeat customers will have a hard time surviving the first few years of operation.
Your customers should be cherished and given the kind of experience they’ll want to use again and recommend to others. But how do you ensure that’s happening without making all your clients complete a survey after each business transaction or watching your frontline staff’s every move? The answer for many companies is mystery shopping.
Mystery shoppers are the unsung heroes of the retail and service industries. Since first being introduced in the 1940s, they have helped countless businesses worldwide improve their customer service and learn from mistakes, boosting profits in the process. It’s a tool commonly used by market research companies and watchdog organizations, and since the feedback is usually completely anonymous, it guarantees accurate, honest results.
To find out more about how your business could benefit from a mystery shopping experience and how to get involved, get in touch with Ethos today.